A marketers job isn’t to trick you, it is to nudge you towards what you want.

Every day you are bombarded with ads. On the TV, on the radio and especially all over your social media feed. It can feel ...

Jun 12, 2019 By by Red Herring

Social Media Marketing

Four tips on how to run your brand’s social media

Starting a social media account for your business is not as simple as posting pretty photos with long captions the same way you would ...

May 27, 2019 By by Red Herring

Trending

You shouldn’t care if they like you, as long as they hear you.

Just short of a month ago Lush announced their retirement from social media. ‘Tired of fighting algorithms’ Lush abandoned their large community platform to ...

May 10, 2019 By by Red Herring

Social Media Marketing

How to avoid a social media management crisis and what to do if one hits

Ah, social media. What a wonderful, social, interactive, freedom-of-speech-encouraging thing. Anyone and everyone can pretty much post whatever they like, whenever they like and ...

Apr 26, 2019 By by Red Herring

Social Media Marketing

Using Social Media Management to Build Your Marketing Funnel

Posting quality, targeted content on your brand’s social accounts is like casting a fishing net into a sea full of hungry fish waiting for ...

Apr 09, 2019 By by Red Herring

Social Media Marketing

What happens when social media no longer cares about us?

The past few weeks has seen a flood of articles surrounding online journalism lay-offs, the future of digital media and the decline of journalism. ...