Facebook Ads, Google Ads, SEO, Social, Website Development


The Client


Since the beginning, SoilWorx has always been the choice destination for everything garden. Ranging from trade and commercial to DIY, SoilWorx customers look to them for outdoor space inspiration as well as end-to-end solutions. SoilWorx has revolutionised the garden and landscaping supplies industry and our job was to make sure their online presence reflected just that.

The Foundations

The restructuring, creating and developing of SoilWorx’s website was not a job for the faint-hearted. The MASSIVE eCommerce website needed a clever UI, UX, copy and sharp photography that injected personality into the garden and landscaping brand.

The two main components of the SoilWorx brand, Retail and Trade, needed to be streamlined and communicated clearly through the website. Additionally, the new website needed to increase online sales and lead acquisition whilst tastefully showcasing their products and services in a way that is clear and concise, providing an easy shopping experience for all customers.  

The Advertising

Once the website was completed we began to reposition SoilWorx as an industry leader.

Our Social Media accounts were in desperate need of an overhaul. We positioned SoilWorx as the Outdoor Retail King to show consumers the glamorous end products of garden and landscaping, SoilWorx’s Instagram and Facebook has a fresh new look that is as engaging as it is informative. 

An advanced and aggressive PPC and SEO strategy was implemented to drive traffic to the new website and generate sales and enquires from consumers state-wide.

Measurable Results

1. Immediate 3X increase in online sales

2. 60,000 website traffic per month and growing

3. Increase of 160% of completed website goals

4. Paid Social Reach – 165,000 + per month

Dan Riches

Dan Riches

Mind Body Salt

We've been very happy with the results and customer service provided by Red Herring. Alex and Phil give great professional advice. I would recommend Red Herring!

Steve Brown

Steve Brown

Oyo Car Share

I've worked with Red Herring over a few projects now and have always been highly impressed with their effectiveness and attitude. Highly recommend their services to anyone.

Jake Munday

Jake Munday

Custom Neon

I have used Red Herring Digital across multiple business's and have found them great to deal with. I love their creativity and the results speak for themselves!

Shaun Palkhiwala

Shaun Palkhiwala

RMS Traders

Top team and real results. Ever since we joined on with Red Herring Digital we are consistently growing and reaching new heights. I really appreciate the teams efforts and all the results to date.

Rob Frandsen

Rob Frandsen


Red Herring are our complete marketing arm and have become part of our team. They are responsive, professional and willing to go the extra mile to deliver on our needs.

Curtis Vincent

Curtis Vincent

The Print & Courier Co.

Red Herring have been amazing to work with! They have been a major contribution to our growth. Always going over and beyond. I highly recommend their services.

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