Facebook Ads, Social

Sailors Rest

The Client


Newly renovated and in a prime waterfront location, Sailors’ Rest wanted to convey to Geelong that they are more than just a restaurant. Offering gourmet food, an open-air, sun filled beer garden and a rooftop bar with panoramic views and music every weekend our job was to fill their floor with a hip and classy crowd. 

Our Approach

To draw attention to this stunning waterfront venue our approach was simple. Beautiful content targeted to cleverly specified audiences that we knew wouldn’t want to go another day without indulging at Sailors’ Rest. 

Our aim was to accurately capture and convey the atmosphere of Sailors Rest through content. Beyond just taking photos of the venue, we ensured that we captured the essence of the venue through short films, drone footage and stylised images of the gourmet food and drink offering. 

To ensure we got people through the doors, we developed several niche audiences so that we could speak directly to our desired consumers. Our content is specifically targeted to these individuals which is why we make an impact.

Fancy Content

Measurable Results

1. 192% increase in organic following in 6 months

2. 3X more engaged followers

3. HUGE increase in customers

Dan Riches

Dan Riches

Mind Body Salt

We've been very happy with the results and customer service provided by Red Herring. Alex and Phil give great professional advice. I would recommend Red Herring!

Steve Brown

Steve Brown

Oyo Car Share

I've worked with Red Herring over a few projects now and have always been highly impressed with their effectiveness and attitude. Highly recommend their services to anyone.

Jake Munday

Jake Munday

Custom Neon

I have used Red Herring Digital across multiple business's and have found them great to deal with. I love their creativity and the results speak for themselves!

Shaun Palkhiwala

Shaun Palkhiwala

RMS Traders

Top team and real results. Ever since we joined on with Red Herring Digital we are consistently growing and reaching new heights. I really appreciate the teams efforts and all the results to date.

Rob Frandsen

Rob Frandsen


Red Herring are our complete marketing arm and have become part of our team. They are responsive, professional and willing to go the extra mile to deliver on our needs.

Curtis Vincent

Curtis Vincent

The Print & Courier Co.

Red Herring have been amazing to work with! They have been a major contribution to our growth. Always going over and beyond. I highly recommend their services.

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