Search Engine Advertising

RMS Traders

The Client

Overview

Located in the western suburbs of Melbourne, RMS Traders is a reputable tile shop that has been delivering quality natural stone tiles to the public for decades. In a very competitive sector, RMS Traders pride themselves in being one step in front of their competitors at all times. Boasting an impressive showroom, reliable and consistent stock levels while offering wholesale prices, our objective was simple; to increase sales.

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Our Approach

Primarily using Search Engine Advertising and a touch of Social Media Marketing, our strategy was to grow RMS’ digital presence for consumers searching for quality products. Addressing all short-term goals, a series of targeted Google Ad campaigns were created. By commencing a vigorous SEO campaign we pushed the best selling products such as Travertine Tiles to the forefront of customers searches.

In addition to achieving and maintaining a large increase in traffic flow, we developed strategies to continue and nurture relationships with customers once they had left the website. By utilising Google and Facebook, our retargeting campaigns convey current promotions and benefits of shopping with RMS Traders. As a result, these campaigns are generating meaningful inquiries and sales.

Nurturing

The success of our digital strategy has created a solid platform for us to nurture our existing communication avenues to deliver consumers an end to end approach. By redeveloping RMS Traders website, it is generating strong engagement and customer leads.

In addition to creating an accessible shopping experience on the website, we streamlined our eBay presence by creating a custom store with eCommerce integration which allows products on the website to be ported over seamlessly.

By working hand in hand with RMS Traders to develop a unique and comprehensive digital strategy we have seen vast improvements that are detailed in our big data, media and communications monthly analysis.

Results

1. Website Traffic – 8,500+ sessions per month

2. Increase in phone orders, online sales and foot traffic

3. Revenue increase of 24% compared to the previous year

Do you want to be seen on page #1 on Google?

Call us today on 9943 2676 or fill out your details and one of our specialists will contact you.