Social Media Marketing

The Grovedale Hotel

The Client

Overview

Nestled in the burbs of Geelong, the Grovedale Hotel is an established pub with all the bells and whistles. From gourmet food to quality cocktails and craft beer offering live entertainment and pokies and a drive through bottle-o, the Grovedale Hotel has the perfect foundation for a one-stop night out in town. Our objective was clear, to show local consumers that their corner pub had more to offer than any venue in the city which ultimately will increase foot traffic and revenue.

Our Approach

We developed a social media marketing strategy that would entice customers with the mouth-watering food and drink and live entertainment available at the pub through a continuous and immersive Facebook and Instagram. Every month we excitedly visit the Grovedale Hotel to capture new footage for our posts and campaigns. Our creative team design unique artwork to promote live entertainment and upcoming sporting events. Ranging from food photography to slow-mo beers cheers-ing we don’t miss a thing 🍻

Media Schedule

The below diagram is an example of the posting schedule that is created each month. Our Paid-Advertising team thrive in meeting all business objectives that the Grovedale Hotel has for that specific month and continuously push posts to a growing audience. We work on growing the Instagram following by fostering a genuine local following who successfully engage with our posts.

Successful Posts

With Geelong’s population just shy of 200,000, various posts have managed to go semi-viral. As a result, the Grovedale Hotel had the unique experience of selling out of Hot Chocolates and Espresso Martinis. In the pub world, this is completely unheard of!!?

Results

1. Organic Reach – 195,000+ per month

2. Paid Reach – 175,000+ per month

3. Increase in foot traffic across all aspects of the business

4. Immediate revenue increase of 67%

Do you need social media marketing help?

Call us today on 9943 2676 or fill out your details and one of our specialists will contact you.