Social Media Marketing
The Grovedale Hotel
- Client: The Grovedale Hotel
- Service: Social Media Marketing
- Website: www.grovedalehotel.com.au
Nestled in the burbs of Geelong, the Grovedale Hotel was an established pub with all the bells and whistles. Gourmet food, quality cocktails and craft beer, live entertainment, pokies, TAB and a drive through bottle-o, all the foundations set up correctly for a busy pub to thrive. However, consumers wouldn’t consider a local pub for a great night out and instead, they would drive straight into the city. Our objective was clear, change the mindset of consumers and as a result increase sales.
Using social media marketing, our strategy was to focus on pushing mouth-watering content and live entertainment through Facebook and Instagram. Every month our content creation team visits the Grovedale Hotel and captures a wide range of shots that are used for postings and campaigns ✅ Ranging from food photography to slow-mo beers cheers-ing we don’t miss a thing. Our creative team also design artwork to promote live entertainment and upcoming sporting events.
The below diagram indicates the posting schedule done each month. Our Paid-Advertising team assist in meeting specific business objectives that the Grovedale Hotel may have for that specific month and help push the posts to a greater audience. Additionally, we work on growing the Instagram following with a genuine local following who successfully engage with our posts.
With Geelong’s population just shy of 200,000, various posts have managed to go semi-viral. As a result, the Grovedale Hotel were extremely successful in selling out of Hot Chocolates and Espresso Martinis, which in the pub world is unheard of ? ?
1. Organic Reach – 195,000+ per month
2. Paid Reach – 175,000+ per month
3. Increase in foot traffic across all aspects of the business
4. Immediate sales increase of 67%
Do you need social media marketing help?
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