Film & Photography, Marketing, Social Media Marketing

Bonita Couture

The Client

Overview

Bonita Couture primarily uses social media to promote their custom couture gowns designed to make fairytale dreams come true. After we thoroughly researched and analysed the niche market, it became evidently clear that in order to develop the brands narrative and connect with customers, we had to highlight where and how the gowns were uniquely made. Based in the heart of Melbourne, Bonita Couture fabricates all gowns in-house in contrast to her competitors who outsource to China. With this in mind, the social media strategy we developed focused heavily on creating content that highlighted the handmade pieces that Bonita Couture creates, and how much love and attention goes to each piece behind the scenes.

Growth Strategy90%
Film & Photography95%
Social Media Marketing100%

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