Google Advertising – Why is it so important? – Red Herring Internet Marketing Tactics

Picture this— you’re a small business owner with a passion for your brand, but digital marketing is not your forte. How do you lift your business off the ground and ensure all your blood sweat and tears dont get lost in the dozens and dozens of google pages?

How do you ensure that as a small business, everyday people can see you and see past the big name brands that swamp our advertisements? One of the most effective ways to ensure you are seen and heard is through the use of AdWords and Search Engine Optimisation (aka SEO).

According to Google data, 76% of people who search for something nearby on their smartphone visit a related business within a day and 28% of those searches result in a purchase.

Google advertising is your opportunity to stand out amongst the big names and be seen in the crowd. Especially for small businesses, some steps need to be taken to make sure that you are heard, and your product, service or brand is shining. At Red Herring, we know just how to make that happen.

What’s the difference?

Adwords

  • Short-term solution
  • Ads appear right away
  • We need a daily advertising expenditure which is charged by ‘Cost Per Click’ (CPC) and our sector determines the average price
  • We’re restricted by your daily spend, so once your spend is met for the day our ads don’t appear until midnight
  • Costs more in the long run

SEO

  • Long-term solution
  • Once propagated we aren’t charged per click so our ad always appears
  • Our listing takes minimum 3 months to appear, depending on the competitiveness, domain age, and website set up
  • Costs less in the long run

The Solution

Red Herring recommends using both at first. Although it may be seen as expensive, internet marketing tactics are an investment with proven returns and we’ll implement a strategy that reduces these fees when your organic listing propagates.

Our digital agency works on your account regularly to ensure your website appears high on Google for the right products/services you offer, and of course, reducing those hefty cost per click averages, so your dollar goes further and your message can be heard.

We understand what your business needs to take the next step. We will assess your brand, alter your brand tone and message and any other external factors to ensure that your objectives are reached. For example, some brands benefit massively from social media marketing. This approach helps to build up brand awareness and make you known to consumers, but AdWords and SEO are best for needs and services.

For example, if someone needs a new t-shirt, they are going to browse for a brand that they know and love (and are likely to follow on social media). On the other hand, if you need a plumber, your first instinct would be to do a simple Google search.

Let’s take a look at one of our customers, RMS Traders, and see how Red Herring has been able to deliver results over the past year.

RMS Traders are a natural stone and tile company based in Melbourne’s west, and they have been taking advantage of different services that our digital agency provides including both AdWords and SEO. From April 2017 to April 2018, the amount of website sessions (per month) has doubled, going from an average 3,700 to 6,600. Their customers are more engaged than before, clicking different pages and jumping around the website. And it’s also to point out that these sessions (customers) are more engaged, spending longer on their website jumping from 1:55 to 2:55, which means quality leads.

These results don’t happen by accident. Our internet marketing expertise means we have been able to use SEO tactics and AdWords to achieve these results. This is evident in the 79.5% of website sessions in the past month driven from organic searches – so our results speak for themselves.

We have also integrated social media into these tactics, using a retargeting campaign on Facebook to talk to people that have visited the website, and has resulted in many sales for RMS Traders.

Learn more about our customer’s results by clicking the link!

Leave a comment