An Important Message
From Red Herring Digital
While we battle to keep ourselves safe from COVID-19, the world around us is rapidly changing.
Most of these changes are unsettling, and it’s fair to say that we are all, to a degree, concerned about the current climate and the uncertainties that lie ahead.
In this sea of uncertainty, we know that one thing is for sure, the world is turning more digital. This is a big positive for us all.
Our family, friends, customers and community are needing to stay plugged in so that they can connect with one another. While this might not be the best time to invest money for some, it is the right time to research, strategise and build meaningful online relationships.
Now more than ever, our digital presence is incredibly important, and it’s never been easier to get connected.
Whether you want to use this time to get ahead of the curve or are happy that you have some time to think and breathe, here are some things you could be doing in your down time in order to strengthen your brand and prepare for when normality eventually settles back in.
Refresh Your Website
We revisit our Red Herring Digital website once a month if not more to make sure everything is as good as it can be. Perhaps some of your copy is out of date, or your contact details have changed. This is the perfect time to go through and make all of those small changes or updates that you have been putting off! If you are unsure of what to look out for, this checklist might help.
Start Using LinkedIn
LinkedIn is a great way to re-connect with like-minded professionals, potential customers or even just network friends. Everyone is going through this tough time together. Sending a message of support, an invite to a group brainstorming session or offering discounted, free or exchanged services will not go unnoticed during this time. Not sure how to use LinkedIn? Check out this blog post that breaks it down.
Build Your Digital Presence
From updating your Google My Business to developing a social media strategy now is the best time to start planning ahead and get working on your brand. If you need some tips, this article will help guide you through building a strong digital presence.
While this may be a great time to get productive, it is also a great opportunity to release the pressure you usually put on yourself and your business and allow yourself to pause.
A lot of the world is taking a quick break, so don’t forget to go on walks, stretch and eat well.
We’re still here to look after your brand as normal, so make sure that you’re looking after yourself.
If you need anything at all, please do not hesitate to reach out to us.
All the best,
From the team at Red Herring Digital.