Four tips on how to run your brand’s social media
Starting a social media account for your business is not as simple as posting pretty photos with long captions the same way you would on your personal accounts. Your brand’s social media account takes thought, time and a proper strategy. Here are a few things to consider before you jump into launching your brand’s social […]
How to avoid a social media management crisis and what to do if one hits
Ah, social media. What a wonderful, social, interactive, freedom-of-speech-encouraging thing. Anyone and everyone can pretty much post whatever they like, whenever they like and however they like. This freedom that social media offers works just great for social media marketing companies. We can build your brand’s social media presence and develop your brand’s voice effortlessly. […]
Using Social Media Management to Build Your Marketing Funnel
Posting quality, targeted content on your brand’s social accounts is like casting a fishing net into a sea full of hungry fish waiting for the right worm to come along before they bite. But they won’t bite for just any old worm. Your social media management tactics should follow a well-crafted formula that will work […]
What happens when social media no longer cares about us?
The past few weeks has seen a flood of articles surrounding online journalism lay-offs, the future of digital media and the decline of journalism. And while I join the growing list of said, almost oversaturated articles, I write to pose the question; What happens when we can’t keep up with the demands of our social […]
Social Media Advice for a Successful Startup Business Launch
So, you’ve come up with this amazing product or service that you are certain is unique and wanted, that’s incredible. But having the idea is just not enough to put money in your pocket or pay the bills. It also won’t feed your itching desire to create and share your product or service with the […]
Why your Brand Should be on Social Media
Let’s put it simply. Every month there are roughly 2.23 billion users on Facebook and 1 billion users on Instagram. Without having any social media marketing for your brand, you forgo the chance of connecting with 3.23 billion people every month that goes by. Say your brand chooses to stick to traditional media marketing. It’s […]
Access the Power of Facebook Ads
Access the Power of Facebook Ads – Social Media Marketing in Melbourne When you advertise on television, you pick a time slot, a channel and essentially an audience to broadcast your advertisement to. However, you can’t be sure who the people sitting in front of the television are, or if they just have the television […]
Why Your Social Media Posts Should Be More Than Just ‘Posts’
Whether you spend hours upon hours a day scrolling through aesthetically crafted feeds or you only check your social media for a hot 10 minutes every now and then, the accounts you have chosen to follow you did not choose at random. These are the accounts that interest you, whatever the reason may be. How […]
Why are Influencers Important for Social?
Does anyone even trust what they see on their television anymore? Probably, but probably not enough. Clever social media marketing companies understand that to successfully execute the steps of the sales funnel, they must approach other marketing platforms. The sales funnel loves social media channels, where the traction from brand awareness slides into product interest […]
Brand Engagement: Providing Value for Consumers through Social
Brand Engagement: Providing Value for Consumers through Social – Social Media Management in Melbourne Nothing has changed our lives quite as dramatically and as quickly as social media. Social media management is providing new opportunities for Melbourne businesses to access their consumers in new and interesting ways through social media marketing, but only if consumers are […]