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Is Going Viral All It’s Hyped Up To Be?

Have you Seen These 4 Viral Posts? Many brands strive towards creating viral posts, but is going viral all it’s hyped up to be? Not to mention, once you go viral, what’s next? We picked 4 current viral trends and posts and discussed the pros and cons. Take a look below. Do you have a […]

New Meta updates will impact brands advertising through reels and stories

Meta is rolling out new Meta-design safe zones for ads being displayed in reels and stories across social media platforms. Here’s what you need to know: One of the new features of 2023 that is gradually being rolled out is the Meta-design safe zones. These safe zones will allow advertisers to take full advantage of […]

3 Ways Your Business Can Benefit From TikTok

TikTok

Since its inception in 2018, TikTok has quickly become one of the most popular social media platforms worldwide. It’s currently used in 150 countries and has over 1 billion users. What is TikTok? Contrary to belief, TikTok isn’t just an app for kids doing dances. It’s a platform where users can create original short videos […]

The Ultimate Guide To Optimising Your Instagram Stories

If you’re familiar with the world of social media, then you’re sure to know about Instagram Stories.  First launched in 2016, IG Stories have grown substantially in usage numbers ever since. Interestingly enough, the average number of feed posts published by influencers actually declined every year since stories were introduced on the platform. So, why […]

7 Ways Influencers Can Leverage Your Brand On Social Media.

Ah, social media influencers. The hyper-perfect self-made models we all love to wish we are… or so they used to be.  Social media Influencers are no longer just the Barbies of the digital playground we spend our lives exploring. As social media behaviours progressed, so too did the look, reliability and profile of what ‘influencers’. […]

Is iOS 14 the end of the world as we know it?

We all know that the digital landscape is constantly changing. In 2020, tech conglomerates were hit hard with pressures relating to privacy, data security and surveillance. After Zuck sweating it out from the Cambridge Analytica data scandal of 2018, tech giants have been under more pressure than ever to be transparent in their data collection […]

Decoding TikTok’s Algorithm & How To Use It To Your Brand’s Advantage.

Decoding TikTok’s Algorithm & How To Use It To Your Brand’s Advantage. Dubbed the casino of social media due to its deliberately hypnotic scrolling technology, algorithm and its full screen, time hiding layout, TikTok is designed to keep you on the platform for as long as possible.  If you’re like us and have sheepishly joined […]

Mistakes You Might Be Making on Social Media

If your business is new to Instagram, then welcome to your brand new avenue of reaching your audience. Instagram is full of brand-building opportunities that will help you prosper if you do it right.  If your business has been on Instagram for a while now and the road to social media marketing success is looking […]

How To Use LinkedIn to Build Your Personal Business Profile

While most businesses have an active Instagram and Facebook profile, these same businesses are often far quieter on LinkedIn. LinkedIn’s user count sits at around 260 million users, making it an excellent social media network to reach people from all over the world with similar interest, careers and professional needs. It is also a great […]

How to Find Your Unique Perfect Posting Prime Time

From social media strategists to teenage girls to influencers and Instagram support apps, everyone has at one stage tried to find and determine the perfect time to post to get maximum exposure and engagement every single time.  Perhaps, when the feeds were chronological and the social media times were simpler, there was a golden universal […]

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