Email Marketing
Whether you’re looking for growth or want to maximise your current marketing efforts results, we can help get you there. Leave the email marketing and sequencing to the experts.
We’ll review the data and create an email strategy perfect for all stages of the customer journey
Email marketing and sequencing are essential elements of a holistic marketing strategy.
Setting up an email marketing strategy means that you can remind customers and leads of your brand while they aren’t actively searching. Email strategies are proven to help grow brand awareness, increase website traffic and generate leads, and promote products and services.
No matter your field, our specialist team can design and create tailored email marketing and sequencing strategies specific to your database, industry and objectives.
We have extensive experience in creating relevant, insightful, and enticing email campaigns that can achieve the results you’re aiming for.
Achieve your 2023 business goals with Red Herring Digital!
There’s a reason why our clients see impressive results. We have a unique process, effective strategy and powerful creative at our disposal.
Whether you want more sales, more leads, or improve your brand’s positioning, we have the right knowledge and expertise to make it happen.
Why should you consider hiring an agency?
Our years of experience have helped us nail the best strategies tailored to your brand. We’ll take the time to get to know your brand and its offering or service and understand your objectives and what you are aiming to achieve. Then, we will set realistic goals and execute them will skill and flair.
When it comes to email marketing and sequencing, creating the perfect email is only half the battle. The other piece is knowing how to ensure the opening rates are high and driving website traffic.
Email Design:
We know how to design graphics and email templates that will help with click-through.
Email Copy:
We can craft captivating copy that isn’t boring or overwhelming and gets the message across to convert subscribers to customers.
Email Sequencing:
Our team can create professional email sequences, elevate your brand, and target the right people.
Email data:
We can undertake testing and review data to refine our campaigns, replicate what’s worked well, understand the demographic, and determine the best times to send emails for future campaigns.
Email marketing strategy:
Overall, we can provide a winning marketing strategy that aligns with your goals and brand values.
It’s time to be a success story
What is email marketing?
Email marketing is an integral part of a digital marketing strategy. It involves sending promotional or informational messages to an email subscriber list. Email marketing typically aims to build relationships with customers and leads, increase engagement, scale website traffic, drive sales and increase brand awareness.
What is email marketing used for?
It can be used for various pursuits, including but not limited to the announcement of a new product or service, advertising a sale or discount, offering insights, or educational material, or simply as a reminder of your brand to your audience.
How can you be successful in email marketing campaigns?
These are some of the ways that you can be successful in email marketing campaigns:
- Know your target audience: Understanding who your target audience is vital to successfully market to them and create copy that has the audience and their interests in mind.
- Personalise emails: This is a great way to build rapport with customers and leads. Either including their name, past purchases, things they may be interested in based on those purchases or what they have been viewing to keep the content relevant and targeted.
- Include valuable content: Emails should be clear, concise, relevant and informative. Offer something of value to your audience, like information, promotion or a call to action.
- Optimise your subject line and email design: The subject line is the first thing recipients will see. Therefore this needs to be eye-catching and compelling. The email design needs to be appealing and easy to navigate.
- Email segmentation: This is when you segment your email list based on your subscriber’s preferences, demographics etc. This can drastically enhance the effectiveness of your email marketing campaign.
- Gather and review data: Measure the success of your email marketing campaigns, review your strategy and make adjustments where necessary based on the results. When examining the data, key metrics, such as open rates, click-through rates, and conversion rates, are essential to monitor and use this information to optimise your strategy.
What is email sequencing?
Email sequencing is a strategy within email marketing where a series of emails are automatically sent to subscribers over a specified period. Email sequences are generally triggered by a subscriber completing an action, such as making a purchase or signing up for a newsletter. Email sequencing aims to build relationships, provide information and ultimately guide the subscriber toward an action or outcome.
Here are some examples of email sequences:
- Welcome series: These are sent to new subscribers to welcome them to your subscription list and familiarise them with your brand and its product or services.
- Onboarding series: These are sent to new customers to assist with getting started with your product or service or to demonstrate the value of your offering.
- Abandoned cart series: This is an opportunity to convert a lead to a customer with a reminder of what they have left behind in their cart.
- Reengagement series: The aim of this series is not to push sales but to get subscribers to re-engage, and it is typically sent to inactive subscribers.
